Ankush Bahuguna: The content creator who dominated 2024

Ankush Bahuguna, the accomplished all-rounder and affable social media star, has turned 2024 into his personal playground! From breaking boundaries in the world of beauty to owning lifestyle and entertainment, Bahuguna has been busy carving his name across industries and rewriting the content creation rulebook. Starting his journey as a comic influencer, he has risen to become one of India’s leading content creators, overcoming societal beauty standards that initially challenged his foray into beauty content creation.

In 2024 alone, Ankush collaborated with 55+ brands, redefining the landscape for aspiring beauty creators and inspiring countless creators from across the county. His unique style and authenticity has made him a trusted voice for both budding creators and established brands. Beauty giants like Sephora, Maybelline, Lakmé, Nykaa, Vaseline, and Garnier have placed their faith in his work, benefiting from his ability to connect with a diverse and engaged audience.

Ankush Bahuguna’s beauty and lifestyle handle titled ‘Wing It with Ankush’,  has witnessed phenomenal growth in 2024. Starting the year 2024 with 590k followers, the page skyrocketed to 1.1 million by year’s end, cementing Ankush’s position as a leading content creator in the beauty industry. His makeup hacks, including viral tutorials like “How to Apply Your Concealer” and “The Correct Way to Apply Eyeliner”, garnered over 20 million views and reached audiences worldwide, including makeup artists like Sir John and Zuhair Murad. Notably, his concealer video caught the attention of renowned international makeup artist Robert Welsh, who reviewed it, further boosting its popularity.

Ankush’s YouTube series, ‘Wing It with Ankush,’ featuring stars such as Shruti Haasan, Shreya Pilgaonkar, Kusha Kapila, and Prajakta Koli, also gained massive traction, racking up millions of views. Global icons like Jameela Jamil and Daniella Walters, along with renowned dermatologists such as Dr. Rashmi Shetty, have engaged with Ankush’s content, amplifying his influence on a global scale.

Besides beauty, Ankush has also partnered with major lifestyle brands such as Samsung, Colgate, Google Maps, and Fastrack, further solidifying his influence and reach. His impactful content and dedication have not only garnered audience trust but have also paved the way for new standards in content creation within the beauty and lifestyle space.

Expanding his creative reach, Ankush collaborated with luxury fashion brands like Coach, Louboutin, Canali, and Tod’s, showcasing his versatility. He made a dazzling impression at prestigious international events such as the Cannes Film Festival and Milan Fashion Week, where his distinctive style turned heads and solidified his presence in the fashion world. 

In 2024, Ankush also earned a spot on Forbes Top 100 Digital Stars, appearing on a Spoyl billboard. Adding to his accomplishments, Ankush made a cameo appearance on a Netflix show, delighting his fans. Recognized as Best Dressedby GQ, Ankush also received praise from leading fashion publications.  He was also featured on Ananya Panday’s popular podcast, So Positive, where his candid and inspiring conversation garnered immense appreciation and love from audiences.

By challenging stereotypes and creating inclusive, relatable content, Ankush has become a transformative figure in redefining beauty standards for men. His influence has not only opened new doors for male representation in the beauty industry but also inspired others to embrace self-expression. His impressive long list of accolades include Elle Beauty Influencer of the Year, Entrepreneur India Beauty Blogger of the Year, Navbharat Times Beauty Influencer of the Year, and Global Excellence Beauty Influencer of the Year, all of which underscore his trailblazing impact on the industry.

Looking ahead, the buzz around Ankush’s next ventures is growing. Speculations about him launching his own beauty brand for men or exclusive makeup lines in collaboration with leading global brands have fans and industry insiders eagerly waiting. With potential international brand partnerships and appearances at global fashion weeks, Ankush’s journey promises even more exciting milestones.